Private Wine & Spirits Procurement

We trade wine, dine
& good vibes.

For 150+ luxury high-end restaurants, clubs & hotels.

One intelligence layer behind the world's finest cellars — sourcing, arbitrage, negotiation and wine-list curation across €1 billion of annual buying power. We find the bottle, win the price, prove the margin, and place it on the right table.

Enter the back office  → Request a mandate Trusted with the cellars of Annabel's-class venues across 15 jurisdictions.
€1B
Annual procurement
10,000
Suppliers mapped
150+
Venues supplied
15
Jurisdictions
What we do

The buying engine, not just the buyer.

A fragmented, old-world market — thousands of houses, many still keeping ledgers on paper and by email — turned into one live, analysable surface. Machines do the preparation; our buyers keep the relationships and the final word.

01 — Arbitrage

Price-gap arbitrage

Every SKU, every jurisdiction. Buy where it sleeps — a paper-ledger house, non-EU stock, a cellar in St. Moritz — sell where it shines, at +40–50% or double. Parallel-import legality checked per market before anyone commits.

Median spread surfaced: +148%
02 — Intelligence

Whole-market monitoring

A daily sweep of ~10,000 houses, auctions and marketplaces for new stock and price movement — including the ~2,000 suppliers that appeared post-Covid. Opportunities arrive as a feed, not a rumour.

~10,000 sources scanned daily
03 — Negotiation

Negotiation & diplomacy

Buyers walk in armed: an auto-dossier per supplier — price history, our leverage, the discount to demand — plus a negotiation playbook. Meetings are recorded and distilled into the commitments that were actually made.

Iron-clad analytics in hand
04 — Curation

Wine-list optimisation

Across every venue: cut the dead weight, lift the under-priced, deepen the fast movers — tuned to margin and turnover. AI proposes; the venue's manager approves.

Margin & turnover, balanced
A market that bought badly, expensively and on paper — rebuilt into the procurement engine for the LVMH of high-end hospitality.
The mandate · €1B / year · 15 jurisdictions · one commission line on the coordination
How it works

From a scanned price list to the right table.

Step 01

Ingest everything

Paper, email, proprietary per-country platforms that refuse exports — all pulled in via OCR and quiet agents, normalised into one supplier master across 15 jurisdictions.

Step 02

Analyse & arbitrage

Price gaps, turnover, parallel-import legality and our buying power computed continuously. The system flags where to push, where to cut, where to raise or drop a price.

Step 03

Negotiate & place

Buyers close with full leverage; the platform coordinates availability, discounts and the wine list for every venue — and books the commission on the whole orchestration.